About Elora

I created Elora out of frustration — because I couldn’t find a single skincare product that didn’t have preservatives, fragrance, or water in it. Even the ones labeled “natural” didn’t meet my standards. When it came to my kids, the options were even more disappointing. I wanted something truly pure, something I could trust — and it didn’t exist.

So, I started experimenting.

What I discovered changed everything. I found a formulation so gentle and effective, it became the only thing I use on my skin. Now, all I do is wash my face and apply our serum — and it’s beautiful. My skin feels nourished, calm, and balanced. It’s also helped calm my husband’s eczema (no more steroid creams), and even cleared up my niece’s teenage acne.

That’s when I knew this wasn’t just about me — it was something worth sharing.

At Elora, we believe in a low-tox lifestyle, and skincare is one of the most powerful places to start. Our skin is our largest organ, and what we put on it matters. Most mainstream skincare is full of water, preservatives, and artificial fragrances — all things that strip your skin and keep you in a cycle of needing more.

Our products are different. They’re 100% organic, waterless, and free from anything unnecessary. No fillers. No synthetics. Just pure, powerful plant-based ingredients that support your skin’s natural ability to heal and thrive.

We don’t believe in “fixing” skin from the outside with harsh active ingredients. We believe in nourishing, supporting, and protecting — because real, glowing skin starts from within.

Welcome to Elora. I’m so glad you’re here.

— Shelly, Founder of Elora Skin